Lieben wir - Peach Fuzz

We love - Peach Fuzz

Isa Paradis
"Peach Fuzz" is Pantone's color of the year 2024 and we love it. In the world of product design, color is more than just an aesthetic element; color is definitely a statement, an emotion and a trademark. At least it is for us at sodastyle.

This year, Pantone has chosen "Peach Fuzz" as the color of the year 2024, a choice that is both soothing and invigorating in its softness and warmth. For sodastyle, this color is not only trendy, but also symbolic and a perfect choice for 2024 and here's why:

1. peach fuzz is a subtle blend of pink and orange, reminiscent of the soft surface of a peach. This color stands for softness, accessibility and a pinch of youthfulness.

2. for a product that is used daily, like sodastyle lids, it is important to choose colors that are pleasing to the eye and evoke positive feelings. Peach Fuzz offers just that - a soothing but cheerful color that can brighten up the daily water drinking routine.

3. peach fuzz is reminiscent of natural elements and thus indirectly promotes awareness of environmental friendliness and sustainability - values that sodastyle has deeply embedded. The choice of this color reflects the commitment, not only in terms of design, but also in terms of ecological responsibility.

4.this color goes well with different styles and personalities, which underlines the versatility of different personalities, styles and characters.

"In developing a shade that reflects our inherent longing for closeness and connection, we chose a color that radiates warmth and modern elegance. This shade radiates compassion, is like a palpable embrace and effortlessly bridges the gap between youthfulness and timelessness," says Leatrice Eiseman (Executive Director, Pantone Color Institute™) and we say: Let's love it.

Pantone's decision to choose Peach Fuzz as the color of the year 2024 is more than just a trend decision. It is a conscious choice that reflects the current zeitgeist and at the same time builds a bridge to emotions. Peach Fuzz is not just a color, but a medium that tells a story of softness, sustainability and modern design.

The color Peach Fuzz can be perfectly combined with our lids from all lines - but in particular we have the color as a light orange in our "Tequila Sunrise" set

A clear color trend has already emerged in the trend colors of Fashion Week and the decision for a warm orange is no surprise. If you want to read up on all the color trends for 2024, you can find our blog post here.

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